We are hiring an experienced Digital Marketing Manager to join a prestigious software company located in Maidenhead. In this job you will join a wider team of experienced Marketeers to drive brand awareness working closely with Sales. Your aim is to analyse existing website traffic to understand the user journey with an objective to complete the process with an increase in sales conversions.
- Create and execute the digital strategy across all paid channels
- Manage a range of paid search, display, email marketing, and social media campaigns across agreed ad networks as well as vertical channels
- Run tests with a view to optimising campaigns based on results using analytics tools
- Coordinate content writers to develop creative campaigns
- Boost engaging blog content/traffic and attract new users
- Generate reports linked to activity presenting on your findings
- Source industry relevant events to attend/sponsor
- Manage external agencies
- Support junior members of the team
We are looking for a person who is working in a similar role, analysing data using AB testing.