Executives, here are 9 ways to create a world-class personal brand
Career

Executives, here are 9 ways to create a world-class personal brand

Your personal, professional brand. The strengths, characteristics, and achievements others remember you for.   It is an important deciding factor in how promotions and career opportunities play out.   But creating that brand and keeping it consistent is difficult — potentially more so than ever before.   Why does your brand matter in 2023?   […]

July 15th, 2023
*

Abby.

Founder

A search expert making key hires for over twenty years.

Your personal, professional brand. The strengths, characteristics, and achievements others remember you for.

 

It is an important deciding factor in how promotions and career opportunities play out.

 

But creating that brand and keeping it consistent is difficult — potentially more so than ever before.

 

Why does your brand matter in 2023?

 

Creating a strong personal brand requires an individual to understand what their attitudes, motivations, values, work ethic, personality, quirks and purposes (career, social, personal) are.

 

Consider Gary Vaynerchuk, Jacinda Arden, or Patagonia’s Yvon Chouinard. From their actions, it is obvious they understand what kind of professional self they want to portray.

 

They use social media effectively, understand the power of public perception and networking, as well as comprehending that it’s important to keep building the brand even when doing the day job.

 

For these individuals, it’s clear that a professional brand couldn’t just be important, but it should be a central consideration for everyone.

 

Leadership brands will be scrutinised

 

Whilst many candidates might think the current recruitment landscape will give them their pick of jobs, some commentators are predicting that it will soon be employers who are getting their pick of talent.

 

For those going for leadership roles and promotions, it means increased scrutiny of CVs, skillsets and brand — especially as the experts say employers value leadership skills (such as listening, resilience, and grit) more than anything else.

 

Therefore, for those with leadership ambition or those simply wanting to finesse their brand for the future, understanding what should be part of that brand, how to improve it, and where to shout about it are key.

 

As such, Yellow Bricks have compiled top tips to help you:

 

Build a World-Class Professional Brand:

 

1) Your brand needs business skills. In the last few years, a focus on people management skills, soft skills, and outside-of-work interests (social, environmental, community) have been a central focus. Whilst these are all important, executives are increasingly reminding would-be leaders that core business capabilities have got to be top-notch. Showcase these in your brand.

 

2) Showcase continuous leadership development. LinkedIn data shows that by 2025 the skills needed to succeed at work are going to change by over 40%. Coupled with the fact that organisations are every year spending a massive £290 billion globally on developing their leaders, it’s clear that those who can showcase an appetite and past aptitude for learning are going to stand out.

 

3) Shout about your success online. Unless you are a globally recognised business leader or politician, no one is going to cover your career success. It’s up to you to be your lead marketeer in this area. LinkedIn can be one place to do this. Every single minute 9,000 new connections on the platform are made, and users can clearly show interests, experience and qualifications as well as create posts which reflect values, skills, and capabilities. All are crucial when boosting your brand.

 

4) Understand your professional brand is a career-long project. That said, your brand is more than just a few posts on social media. Brand experts argue that it is a career-long project, that takes, at minimum, a couple of years to get off the ground. But the investment can be worth it — especially if a project management mindset is used. To improve, they suggest understanding the investment needed, the purpose of the project, what brand success looks like, and a schedule to reflect on forward momentum.

 

5) Realise how much businesses care about personal brand. Senior leaders often become the de facto face of a business, whether at networking events or to the wider public. As such, businesses want leaders with strong brands. With the latest research showing that messaging shared by employees of a business has the greatest reach, it’s easy to see why building a brand as an authority figure within an industry can be key to getting your next job: it’s because businesses will see you a great asset who can deliver wins.

 

6) The power of individualism can help you stand out. Hiring is difficult for businesses: so many candidates have deep experience, the right skills, and a great mindset. Therefore, standing out is key. To do this well, ask those around you what they think your brand is and then reflect on your vision, strengths, and career. Pull this together into a coherent story. You will have a differentiating narrative — it’s just got to be highlighted.

 

7) Your brand has to match the brand of the hiring organisation. Whilst a focus on your own brand is key, understanding how it relates to a hiring organisation is crucial. What are their values and goals? What behaviours and capabilities do senior leaders display there? Do they align with your values and goals? Where do you need more skills? This process can help you understand if an opportunity is right for you and/or where your competencies might need developing.

 

8) Brand dictates hiring opportunities. When it comes to senior hiring positions, 90% of recruiters check social media. Whilst this is hardly surprising, it does mean you need to create a coherent digital and professional presence and showcase your greatest professional wins and commercial effectiveness in the best possible way online.

 

9) Expert insight can be an important brand differentiator. Building an individual professional brand alone can be difficult. You’ll want to know how your capabilities and experience are perceived, how your skills and personality fit a hiring organisation’s needs, and how to package that in CVs, online, and in interviews.

 

At Yellow Bricks, we can help with all of the above. We work with candidates to help them understand their brand, what type of employer they would be suitable for, and whether there is mutuality between a hiring business and an individual’s ambitions.

 


 

Get in touch today:

Reach out to hello@yellowbricks.co.uk or 01628 566 447.

 


 

read more employers

 

🏡 Remote war rages on. What’s your take?

 

💼 3 Business Leadership Skills You Need to Hire in 2023

 

🧲 Want to attract the best talent? Here are 8 easy wins to get started

 


 

read more candidates

 

💡 How to Give Your CV the Edge

 

🎯 8 Steps to Getting Your Career Back On Track

 

4 Leadership Skills That Will Turbocharge Your Career

 


 

Who We Are:

Yellow Bricks hires exceptional interim and permanent leaders for scaling organisations. Learn more here.

 

For more people, culture, and growth content like this, subscribe to our newsletter.

 


To find out more about how to focus on your brand, get in touch today.
Want to hear about our other articles?
Looking to hire your next superstar?
Keen to explore our latest vacancies?
Yellow Bricks is a female-owned and led executive search firm hiring predominately for software companies with diversity and inclusion at the heart of our offering. To learn more, click here.
Related posts
5 career-boosting moves women can make

5 career-boosting moves women can make

As the leader of an independent search firm, I am privileged to witness, influence, and guide the remarkable achievements of women entering and excelling within leadership across diverse industries. The resilience, talent, and dedication I see daily is truly inspiring.   As we head into International Women’s Day this week, I wanted to reflect on […]
Morning Habits for Success and Why They Work

Morning Habits for Success and Why They Work

What does your morning routine look like? 🌤️ We hear all the time that forming healthy habits in the morning is the key to starting off our day right. But why is that so? We discuss the most helpful morning habits for success and why they work.   Morning Habits for Success #1 – Ditch […]
The Benefits to Hiring a Temp or Contractor

The Benefits to Hiring a Temp or Contractor

You have big ideas.   However, these ideas come with the need for an increased level of niche skill or time that your employees may not have.   What can you do?   Hire a temporary worker or an interim contractor:   What is a temporary worker / interim contractor?   An interim contractor is […]
Supercharge Your Pipeline: 5 Tips for Quality Candidate Feedback

Supercharge Your Pipeline: 5 Tips for Quality Candidate Feedback

Want to grow your people pipeline?   The most common complaint from candidates is a need for more constructive feedback; considering the candidate has invested time in your organisation, is it only fair to provide some constructive feedback to help the person with their future job search?   With so many leaders feeling uncomfortable giving […]
Leading Alongside AI: 4 Essential Skills Leaders Need

Leading Alongside AI: 4 Essential Skills Leaders Need

As we enter a new era of innovation and technological advancement. AI is becoming an increasingly important part of the business landscape – including in leadership. A 2022 survey saw 92% of large companies say that they have already announced plans to invest more into AI.   AI is here to stay, and it is […]
Managing the School Holidays as a Working Parent

Managing the School Holidays as a Working Parent

When it comes to planning for school holidays, working parents and guardians face the huge task of making arrangements for their little people and deciding how they will go about managing the school holidays. This can be quite a stressful time, causing families to feel often guilty about not being around all of the time. […]
When and Why You Should Hire an Interim Contractor

When and Why You Should Hire an Interim Contractor

We have all experienced the effects of a hiring freeze.   Good people are leaving, workload is mounting, and those left behind are feeling overwhelmed.   As a manager, how can you complete the tasks expected from you while maintaining the happiness of your team?   While a hiring freeze puts a stop to engaging […]
6 Tips for Working In Hot Weather

6 Tips for Working In Hot Weather

As the UK declares a national heatwave emergency with temperatures set to exceed the record set in Cambridge in 2019 of 38.7 degrees, we provide some useful tips for getting through a day of work in the sweltering heat. With the huge rise in people working from home, access to industrial-sized, state-of-the-art air-con units for […]
Why your hiring process could be costing you talent

Why your hiring process could be costing you talent

Now, more than ever, candidates are encountering more automation throughout their journey in the hiring process. From speaking with today’s top talent, we know that candidates are feeling disconnected.   Human touch is important to your talent pipeline, and it should be important to you too. If not, your hiring process could be costing you […]
How Should Employers Respond To Strikes?

How Should Employers Respond To Strikes?

Travel disruption is expected in the next few weeks. Train strikes are due for the end of July and middle of August due to rows over jobs, conditions, and pay. In the August strikes alone, 40,000 workers across Network Rail are expected to walk out. With trains being a popular mode of transport for workers, […]

Join 2,500+ forward-thinking leaders.

People. Culture. Growth.
Unlock your leadership potential with our biweekly newsletter. No spam, only gold.